A few years ago online dating was viewed as a place for desperate people to go, and was compared to the men seeking/women seeking columns in newspapers. People were once afraid to use online dating sites, as a tool to meet potential partners. Today, we turn on our TV's and see ads like Harmony.com, and hear of many people meeting their boyfriend/girlfriend through sites like these. Also, there are couples who have met by interacting in gaming communities, such as secondlife.com.
Society does not view dating websites as negatively, as it once did. I disagree with Bauman's theory of relationships that form on virtual sites are simply "bonds without consequences" or are "short-lived". New technology provides a tool for people to interact and form relationships in ways we were not able to in the past. I personally know a few people who currently have a boyfriend/girlfriend they met online and plan to move closer to each other when the time is right. I think this type of dating is becoming more common, because people feel they are more able to take thing slow, and really get to know a person before rushing into a committed relationship, which is much more common in the physical world.